ICE AV - Leaders in Visual & Interactive Technology

ICE Digital Daytime is a revolutionary concept and family of screen products family that defies the belief of public and professionals. Our slogans "Far cheaper to spread light than build pixels" and "You don't need a brighter projector, you just need a better screen", are not just fancy marketing words, but describe the underlying essence that our projection screens can far exceed existing projection screens, plasma and LCD in performance and value for money and open up a world of possibilities.


For the last 150 years the world has been told film and video projection required black out rooms to achieve stunning image quality. Digital Daytime Screens are revolutionising how and when projectors can be used in well lit rooms to achieve stunning large size bright images the world has only dreamt about ....UNTIL NOW!

Since the advent of data and video projectors and the rapid market growth in the last 10 years, projectors have grown to become the new must have display technology. Even-so the ability to use projectors and achieve excellent performance quality in high ambient environments has been limited to mega cost projectors until now with the release of ICE Digital Daytime Screens.

The revolutionary ICE Digital Daytime Screens, deliver stunning quality never before possible. Imagine stunning quality in a well lit room, digital quality, extended colour range and yet cheaper than any other display technology when compared size for size, sharpness, brightness in high ambient lit environments. From concave, tensioned, roll, holographic, dual image, rear projection there is a Digital Daytime solution that can be integrated with touch and sound emission technologies.

ICE Digital Daytime Screens are now opening up new opportunities for Digital Signage applications, Cardio Theatre in exercise gyms, Home Theatre for residential entertainment, Out-Of-Home advertising to target consumers, Airports, Train stations, Cinemas, Retail advertising and entertainment are just a few of the many applications for stunning quality projection in high ambient environments. Combine an ICE Digital Daytime screen with one of our Digital Signage applications, extensive range of ICE Control and matrix switchers to deliver state-of-the-art closed communication TV network.

Combining a Digital Daytime Screen with our range of Creator control products delivers system integration that is stunning, affordable and effective. ICE Digital Daytime will put you ring side to deliver fantastic images for the next sports match, or the edge of your seat during the next movie or communicate large screen images to customers.

ICE Digital Daytime is the only solution for the true digital video home theatre screen due to the incredible 9 million pixel resolution and up to 20 Gain efficiency. That's 2000% more than a Matt White screen. Compare a ICE Digital Daytime concave screen with a matt white screen and you'll be amazed at the difference. Why spend big dollars on a quality projector and then throw away the resolution on a Matt White screen or painted wall?

We are beginning to include a series of presentation video download files where you can hear Kevin Andreassend share with you the history of ICE AV and the development of the Digital Daytime story.

Intro by Kevin Andreassend. Part One
Learn how a young boyat 8 years old during the early 1960's, discovered the magic with his own home theatre under the kitchen table and pondered the "what if" that in turn has changed his curiosity into an growing international company.14mb. WM Media File

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